Psychosexual therapist. GSRD specialist. Gender fluid human. Mum of four. Owner of two dogs and two cats. Seventeen years in this work, and still the most unshockable person in most rooms.
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I'm Sam. I live on the Wirral, Merseyside, and my house is, depending on how you look at it, either wonderfully chaotic or perfectly lived in. Four adult children (all flown the nest, mostly), two dogs and two cats. I'm a nature lover, a spiritual person (though not religious), and I find more peace in a decent walk than in most other things.
I came to this work not through a neat career plan but through genuine curiosity about human beings and what makes us tick, particularly in the messy, complicated, wonderful territory of sex, gender, and relationships. After nearly two decades in it, that curiosity hasn't dimmed even slightly.
I'm also an adoptee, from the forced adoption era of 1949 to 1975. That's not a small thing. Growing up without the context of your biological family shapes how you understand identity, belonging, and the stories you tell yourself about who you are. It's part of why I care so deeply about the work I do, and why I never underestimate what it takes for someone to walk into a therapy room, or open a video call, and start talking about the things they've never said out loud before.
I identify as gender fluid and gay. Which means I know first-hand that identity isn't fixed, that life genuinely doesn't follow a script, and that figuring yourself out later in life is not a failure. It's just a different timeline.
I am not an outside observer of the LGBTQ+ community, the gender questioning world, or the kink and BDSM communities. I'm part of them. That changes everything about how this therapy feels for clients who are tired of having to explain their lives from scratch before the actual work can begin.
When you come to me, you don't need a glossary. You don't need to justify your relationship structure, your gender, your sexuality, or your kinks. You can just get on with the bit that actually matters: figuring out what you want, and how to get there.
There you have it. The slightly crazy, gloriously unique me. I bring nearly two decades of specialist knowledge, four formal qualifications and years of NHS clinical experience, and a generous sprinkling of humour into every session. Because therapy really doesn't have to feel like a formal audit of your soul.
Sam Jones, The Art of IntimacySeventeen years of specialist practice doesn't happen by accident. Here's what shaped it.
I began training in psychosexual therapy in 2007 through the London Diploma in Psychosexual and Relationship Therapy. From the beginning this was the work that made the most sense to me. The intersection of psychology, the body, relationships, and identity. I've been specialising in it ever since.
I spent 3 years as the head of counselling in an NHS gender identity clinic, offering gender questioning and exploration support alongside psychosexual therapy. That experience gave me something no course can: a deep, practical understanding of what trans and gender questioning people actually need from a therapist, and what gets in the way of good support.
I completed a specialist GSRD Diploma through Pink Therapy, the leading UK training organisation in Gender, Sex and Relationship Diversity. But my knowledge of kink, BDSM, fetish, polyamory, and non-monogamy goes well beyond formal training. I'm not just someone who read the books. I understand these communities from the inside, and I've been working with people in them for over a decade.
I speak with a supervisor every month, because good therapy requires good support, and I take that seriously. I attend regular CPD workshops and training in my fields of expertise. All client information shared in supervision is fully anonymised. My supervisor won't be able to spot you in the supermarket, but she might just have a good idea we haven't thought of yet.
I don't do stuffy offices, awkward silences, or nodding thoughtfully while saying "and how does that make you feel?" Therapy with me is warm, direct, and genuinely funny when the moment calls for it. I've found that a well-timed laugh can unlock more than an hour of careful probing.
I work with individuals and couples. Online via video call (Google Meet, Zoom, WhatsApp, whatever platform works for you) or face-to-face on the Wirral. Sessions can be 50 or 90 minutes long.
I don't have a rigid approach. If art helps you tell your story, we'll use art. If you need to talk in circles for a while before you get to the point, that's fine too. If interpretive air guitar is genuinely how you express yourself, I have yet to meet the situation I couldn't work with.
What matters is that the therapy fits your life, not that your life fits neatly into a therapy model.
I work across four specialist areas, and the reality is that for most people, these overlap:
All postgraduate level. All specialist. And all still actively relevant to the work I do every week.
Postgraduate level. The London Diploma in Psychosexual and Relationship Therapy. The foundation of everything that followed.
University of Wales. Postgraduate Diploma in Therapeutic Counselling, broadening the therapeutic foundation underpinning the psychosexual specialism.
Naos Institute. Specialist advanced training in couples and relationship therapy. The qualification behind the relationship therapy work.
Diploma in Relationship Therapy with Gender, Sex and Relationship Diversity. Pink Therapy is the UK's leading training organisation in GSRD. This diploma is the specialist qualification in kink-affirming, BDSM-aware, and queer-affirming therapeutic practice.
Three years as head of counselling inside an NHS gender identity clinic, providing gender exploration, questioning, and psychosexual therapy. Not a qualification on paper, but an experience that shaped everything.
Registration number 420698. I practise within a professional ethical framework and am accountable to an independent regulator, so you can check my registration at any time.
The free consultation is just a 20-minute chat. No commitment, no clipboard, no clinical interrogation. Just two people seeing if this feels right.
Book a Free ConsultationOnline UK-wide · In person on the Wirral · No waiting list